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Wrapify Q&A: Adhesive Giant Puts $3 M in Car Advertising Schtick

Xconomy

After the adhesive products maker Avery Dennison (NYSE: AVY ) recently made a $3 million investment in San Diego-based Wrapify , we tracked down Wrapify CEO James Heller, and stuck him with a few questions about the deal. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. We all wanted intros.

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Interview with Edward Park, Insteegram

socalTECH

Edward Park: Our company, Rnddr Labs, is trying to create frictionless merch tools and products. Our first product is Insteegram, using Instagram's API, we allow Instagram users to print their Instagram images on American Apparel shirts. Edward Park: My background is screen printing and production. What is Insteegram about?

Startup 174
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Top 29 Startup Posts May 2010

SoCal CTO

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.

Startup 248
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Interview with Ross Levinsohn, Velocity Interactive Group

socalTECH

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Our investments is their first institutional round.

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Why Did I Invest in the Company Pose?

Both Sides of the Table

What I’d like to do is tell you the story of how the investment came to be, what my thesis is / was and share some thoughts on macro trends. I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I’m also on record as saying I invest in lines & not dots.

Invest 303