Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). You can start an SEM campaign with as little as $50 today and get results very quickly. Cold calling.

Customer 60

Customer Custom Marketing Social Media 60

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). Efficiency?

Startup 150

Startup Marketing Study SEO 150