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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

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Interview with Neal Pecchenino, Boxi: Turning Blank Trunks Into Moving Ads

socalTECH

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. I had been at USC, at the Etnrepreneurship program.

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Stacking Up The Online Film Submission Sites

socalTECH

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. Despite coming from Amazon, the local involvement is heavy, with USC's School of Cinematic Arts heavily involved, as well as other local entertainment execs.

Sites 217
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. CTM and USC, staff of Citrix Online, TCA members, and now you!

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Interview with Howard Marks, Start Engine

socalTECH

Are you making investments in those firms as part of the program? Los Angeles is an amazing place, and we have fashion, e-commerce, advertising, games, media, entertainment companies which I think make Los Angeles a phenomenal place. I was just judging the USC gaming hackathon. Howard Marks: Absolutely.

CTO Coach 194
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We have world-class universities like Caltech, UCLA, USC and more. When you’re one fund and have $600 million to invest it’s easier to take that kind of risk. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town.

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Interview with Jonathan Zweig, AppOnboard

socalTECH

Usually, it's someone with just curiosity about the app, and the advertisers will pay several dollars for that download, only to have the user just delete the app, without having ever played it or even gotten through a tutorial. To a man, they tell us it's the best advertising unit they've ever seen in their life. That's number two.

Startup 113