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PaeDae Ties Into appMobi

socalTECH

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. appMobi develops cross platform application development software for HTML5 and Javascript, and was acquired by Intel last year.

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OpenX Rolls Out Google AMP Compatibility

socalTECH

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.

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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

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A Chat with Chris Tragos of Jetpack

socalTECH

Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. Our self service product right now is what we used to develop ads, but you have to know things like Javascript. The HTML5 platform that we use is also available as a self service tool to customers.

Buzznet 100
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Interview with Chris Lyman and Corey Brundage, SendLove.to

socalTECH

The software works on a variety of platforms, including Wordpress, Blogger, Joomla, Drupal, Tumblr, Moveable Type, and we also have a Javascript universal code option, which is raw code you can drop into any template you might be using. Corey Brundage: Yes, Tuesday August 9th is our general release.

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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. For us, it’s never been about tags or Javascript. It’s been about data.

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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

Set aside 5 minutes, get your cut and paste skills ready and prepare to collect analytics data via the 2 lines or so of JavaScript provided by Google with your account. That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). to buy my eBook”.

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