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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. For us, it’s never been about tags or Javascript. It’s been about data.

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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

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A Chat with Chris Tragos of Jetpack

socalTECH

Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. Our self service product right now is what we used to develop ads, but you have to know things like Javascript. But, most publishers don't have a dedicated engineer, which is limiting our market potential.

Buzznet 100
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What to Expect from Trending Web Design in 2016

Tech Zulu Event

Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. Typography is used to convey messages and reinforce values while color is used for branding and marketing. Typography and bolder colors.

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

It isn’t open in either its standards or in the way that applications are marketed and distributed. A series of standards emerged known as “AJAX” (asynchronous javascript and xml) that gave the web-based designer much more control over the browser. I will cover this in my post. And that’s what happened.

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. They pronounced “The End of Software.&# It was typical Marc Benioff marketing hyperbole but it was very effective. And single channel businesses are vulnerable to the vagrancies of the market place.

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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

Set aside 5 minutes, get your cut and paste skills ready and prepare to collect analytics data via the 2 lines or so of JavaScript provided by Google with your account. That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). to buy my eBook”.

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