Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

Tech Zulu Event

APRIL 25, 2011

Partnered with YouTube stars to create branded videos to promote Limitless movie. What advertisers brands are looking for: targeting demos, branding, stats. Branded apps including Angry Birds Rio (#1 selling app with 10M downloads in 10 days; and Rio is #1 movie opening wknd); also apps for GLEE, Avatar, Family Guy.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly But the applications are limitless. Shortly after announcing that Twitter wanted to control the clients and would start filling in holes in its offering: Photo sharing, link shortening, advertising, etc.

Platform 307

Platform News Startup Invest 307