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Niche marketing works. Here’s how.

Berkonomics

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. This is easy.

Marketing 266
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. We have published 74 different magazine titles over the last 30 years. For an advertiser, you have to look at whether or not the message is even available to the audience. That's what we want to be here.

Media 150
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Its BlogWorld Time! Los Angeles Get Ready!

Tech Zulu Event

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

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Its BlogWorld Time! Los Angeles Get Ready!

Tech Zulu Event

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

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10 Reasons Why Capital Shouldn't Make Or Break Your Startup

Startup Professionals Musings

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. An inflated sense of financial well-being can result in sloppy budgeting and accounting as you write checks here and there without pause.

Startup 92
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Maybe you sit and read Inc magazine for a while in the outside patio enjoying the sunny weather before you have to lock yourself in your white walled box chained to the computer working into the late night hours. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table.

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The Interaction of Our Lives | QR Codes and Augmented Reality

Tech Zulu Event

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” These applications have quickly become a part of our daily lives from booking airfare, to social media, to streaming content, etc. QR codes and Augmented Reality. TechZulu iPhone App QR Code.