Advertising Marketing Sales Web 2.0 
Both Sides of the Table
SEPTEMBER 16, 2009
But I believe that if you go down this road you will struggle to simultaneously serve the SMB market. The needs are too different as are the sales channels and marketing messages. Or they have products that cost $40 / month but that require a direct sales person to close them. And know that VC will be hard to come by.
SoCal CTO
JUNE 9, 2010
"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Through advertising or direct sales, these sites harvest intent. they released a new 2.0 If you can just be friendly enough and get your users to party with you, the rest is really easy.
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socalTECH
OCTOBER 30, 2008
Scripped (www.scripped.com) is applying the world of Web 2.0 That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos. There are also others who are doing advertisements with short video. Using this content model, we've made two sales.
socalTECH
OCTOBER 2, 2008
Then, we spoke to the firm's founder, Alex Aydin, and discovered that he wasn't just your usual Web 2.0 A friend of mine was in the residential construction business, and at the time the market environment was pretty good for starting a home construction company. It was at the heydey of both the housing and mortgage market.
Both Sides of the Table
JANUARY 18, 2011
I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He researched his market, he thought hard about how he thought it might ultimately monetize, he built a prototype and he created a very compelling vision for where he thought his market would head.
Frank Addante
JUNE 19, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.
Frank Addante
NOVEMBER 16, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.
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