socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

OCTOBER 3, 2012

In a recent book by business technologies guru Joe Wozny, “ The Digital Dollar: Sustainable Strategies for Online Success ,” I found a good summary of the top strategies, with some practical advice on how to implement them: Understand what’s in a name on the Internet. Engage your audience with social media. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

FEBRUARY 24, 2010

And second, that Curate Media will be the corporate brand and organizing unit. There's also an extremely important media aspect to the model. We're paid through CPM, paid sponsorships, paid traditional display type deals we offer to the marketers. About 1/3 of our model is around display or standard media.

Content 165

Content Demand Sites Media 165

SoCal Delicious

NOVEMBER 16, 2012

technology heavyweights Avamar (sold to EMC), and EchoSign (sold to Adobe)--among others. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. Convertro is applying a heavy dose of algorithms and. Jason Lehmbeck, the. David Subar, who.

Southern California 66

Southern California Software Artificial Inteligence Company 66