socalTECH

OCTOBER 29, 2012

In the case of Los Angeles-based Laffster (www.laffster.com), you apply software algorithms, science, and research to figure it all out. My background is that I was at IAC, focused on advertising solutions and advertising engagement. As we did that, the industry and research started to grow around us.

Content 230

Content News Startup Research 230

socalTECH

OCTOBER 10, 2008

According to Activision, Jakeman will lead global advertising, media, marketing, and consumer research for all of its franchises. Santa Monica-based Activision Publishing said this morning that it has appointed Brad Jakeman as the firm's Chief Creative Officer. Jakeman has also served at Citigroup, BBDO, and Ogilvy.

Activision 100

Activision Santa Monica Advertising Research 100

socalTECH

FEBRUARY 1, 2011

Roberty Flynn: We are building what we see as the next generation of business to business media. However, as we have seen in the last few years, traditional media has been failing. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.

Startup 162

Startup Content Advertising Sites 162

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. The second ones are media brand and companies and we have several of those brands on our platform. For the first three years, it was all about research and development, building IP and patents and so forth.

Content 113

Content Startup Mobile Platform 113

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

JUNE 16, 2009

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. That affiliate passes that to the advertiser, and minutes or hours later will call the potential customer back at their phone number. There is 300 billion or so spent on advertising in the U.S.,

Advertising 113

Advertising Networking Santa Barbara Startup 113

socalTECH

SEPTEMBER 27, 2010

We set up a digital media fund, which had the goal of investing in new digital media properties, ideas, and concepts. The digital media fund funded the company, and it's unique, in that Ross Levinsohn and I are incubating it ourselves in our office, and are running the company today. What's the business model behind the firm?

Incubator 239

Incubator Startup Web Technical Review 239

socalTECH

MARCH 22, 2011

During that time, I co-headed both our Software Group and Media Group. Our original vision was about the convergence of technology and media in Southern California and globally. A few years back at Montgomery, we spent a great deal of money expanding into the public capital markets, managing IPOs, hiring research analysts, etc.

Southern California 100

Southern California Invest Media Content 100

socalTECH

OCTOBER 3, 2019

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. We get lots of comments about our name on social media.

Marketing 100

Marketing Startup Social Media Product 100

socalTECH

MARCH 1, 2012

We made it easier for local businesses to acquire customers through search and social media We sold that to Deluxe Corp. One of the things I heard often when doing any marketing, was that although local businesses would get customers from their advertising efforts, the didn't know when they were coming back.

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

MAY 18, 2010

We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. Al Eisaian: We spent all of 2009 doing research with moms, having moms come into our Pasadena office and researching what things they wanted in the app. READ MORE>>.

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

MARCH 31, 2014

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for. I got involved in Bitvore because I knew some of the original founders from Access360.

Orange County 245

Orange County Startup News IBM 245

socalTECH

OCTOBER 31, 2013

Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. As part of the acquisition, NantWorks has opened up a new, research and development center in Haifa, Israel.

Acquisition 147

Acquisition Mobile Advertising Research 147

socalTECH

FEBRUARY 25, 2009

We do no advertising on that part of the site, and make sure it is fair and balanced. Mike Hale: From the research we've done so far, we're targeting the female audience first. When we take it out, it is going to warrant serious attention from even the most cynical VCs or hard-nosed media investors.

Startup 100

Startup Sites Los Angeles Product 100

socalTECH

FEBRUARY 11, 2014

Peter Marx: I think what we are seeing for most consumers, particularly through smartphones, is that shopping, ride services and transportation, and mobile advertising--all of those take place in the urban environment. What do you say to them? That urban environment is managed and governed by the city.

Los Angeles 203

Los Angeles Technology Startup Examples 203

SoCal Delicious

OCTOBER 8, 2012

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. These days, there are more Internet guys at the Vanity Fair Oscar party than traditional media players.". Advertise Locally on WSJ.com. areas are growing at a faster rate.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

socalTECH

MAY 16, 2012

The idea was to save users time, and do the research for them to look at candidates. I handle all the research and questions, and Nick handles all the technical aspects of it. It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. We started this a few months ago. READ MORE>>.

Education 201

Education Sites Startup News 201

socalTECH

MAY 16, 2012

The idea was to save users time, and do the research for them to look at candidates. I handle all the research and questions, and Nick handles all the technical aspects of it. It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. We started this a few months ago. READ MORE>>.

Education 171

Education Sites Startup News 171

SoCal Delicious

AUGUST 28, 2012

Streaming media. Social media. MYTH 4: Research institutions are stronger in NorCal. Arguably the greatest research and development nexus in the United States rests in the area spanning San Diego to Los Angeles. Advertise on VentureBeat. Electric cars. Hybrid cars. Renewable energy. Streaming video. Smartphones.

Southern California 57

Southern California PHP Technical Review Orange County 57