socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

Social Media 235

Social Media Demand Activity Marketing 235

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Company plans to use the capital to build out sales and marketing and r&d. . Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

APRIL 4, 2015

Concentrate your efforts on two to three platforms to start. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. billion users).

Social Media 108

Social Media Media Startup Tips 108

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Marketing, sales, and partners. Financial forecast and metrics.

Competition 113

Competition Metrics Startup Invest 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Marketing, sales, and partners. Financial forecast and metrics.

Competition 116

Competition Metrics Startup Sales 116

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Marketing, sales, and partners. Financial forecast and metrics.

Invest 74

Invest Tips Competition Metrics 74

Tech Zulu Event

MAY 9, 2014

About $37B worth of lost sales a year, worldwide. Famebit is the world’s first full service platform to connect brands and marketers to Youtube content creators. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics.

Startup 111

Startup Mobile Commerce Education 111

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. Efficiency?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Private, flash sales site focused on apparel goods (women, men and children). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217