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Airpush, OpenX Tie For Mobile Ad Exchange

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Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' READ MORE>>.

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OpenX Hires Four Execs To Bolser Mobile Efforts

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Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

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OpenX Powers Samsung Mobile Ad Network

socalTECH

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

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OpenX Hires Four Execs To Bolster Mobile Efforts

socalTECH

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

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UberMedia Raises $8M More

socalTECH

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. UberMedia--which is led by Idealab''s Bill Gross--currently offers up mobile advertising technology which uses social signals and location infromation to optimize ad campaigns.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

We''re proud to announce the Socaltech 50 , our list of the 50, up-and-coming people in Southern California''s technology ecosystem. James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

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UberMedia Names Chief Revenue Officer

socalTECH

Pasadena-baesd UberMedia , the Idealab-backed developer of mobile Twitter applications and mobile advertising technology, said today that it has named Michael Hayes as its new Chief Revenue and Marketing Officer. Hayes is an online advertising vet, having most recently been at agency Initiative. READ MORE>>.

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