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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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OpenX Partners On Japanese Mobile Advertising

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Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.

OpenX 169
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Rubicon Project Acquires Mobile Advertising Firm Mobsmith

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Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. The buy is the fourth ad technology acquisition by Rubicon Project in the past three years.

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Disney, Google Ink New Advertising Deal

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Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events.

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Spreeify Launches New Mobile Ad Product

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Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218
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Adtile Technologies Rolls Out Mobile Ad Product

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San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. adtile technologies mobile advertising sensor sensors phone smartphone'

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LeadBolt Debuts New Ad Technology For Mobile Apps

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Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience.

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