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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

As a last resort I outsourced and actually hired someone in India to remotely log into my computer during the night and correct all the errors from the scanned cards, which my in house team had processed earlier in the day. Pay Per Click advertising. Search Engine Optimization (SEO). Buy Online Lead Generation.

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. What's the business model behind the site--it looks like this is advertising driven? It's pretty much been all organic.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Such Search Engine Optimization (SEO) is modern-day snake oil. John Wanamaker. However, you are only paid for ads that generate sales.

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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Ensure your business name is available on a wide variety of social networking websites in order to develop consistent branding ( KnowEm ). Improve SEO. Get paid online ads, such as Google AdWords and Facebook Advertising. Go mobile and consider app development. Use waivers and contracts to prevent litigation.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

We spoke about employment contracts for entrepreneurs – We talked about “change of control&# provisions in your contract and how to negotiate them. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.