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Paid Search Engine Marketing Now

SoCal Tech Calendar

Wednesday, November 18, 2009 -- Paid Search Engine Marketing Now. Year 2010 Tips of the Trade for Buying and Converting your traffic on Google, Yahoo and Bing. Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. Do them all.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. John Wanamaker.

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