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Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.
Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.
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Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Internet Brands and eHarmony said that eHarmony had been operating the two sites for "several years" before the sale. READ MORE>>.
Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Tags: tweetup postup linkedin facebook twitter search advertising idealab. READ MORE>>.
Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.
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Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.
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Pasadena-based PostUp , the Twiiter advertising firm backed by Idealab, Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis and Jeff Jarvis, said Tuesday that it has launched a new version of its Twidroyd Twitter client for Android phones. PostUp is headed by Bill Gross, founder of Idealab. READ MORE>>.
Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. TweetUp will power the ads on both Twidroyd, as well as the popurls site. Financial terms of the buy were not disclosed. READ MORE>>.
Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. Tags: twitter tweet adly idealab tweetup advertising online. Sean Rad, founder of Ad.ly, had yet to respond to requests for comments on the move.
Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Mixx operates an online site which allows users to find social content. Financial terms of the acquisition were not disclosed.
Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.
Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd. Financial details of the joint partnership deal were not announced by the companies.
Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole.
Pasadena-based LeisureLink , the venture-backed provider of a vacation rental marketing system and operator of online booking travel site ABetterStay.com , has made a trio of new hires this week. Michaelson has served at advertising firms such as Grey, Ogilvy, and Dentsu, in addition to experience at Bank of America.
company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. The firm, based in Pasadena, has dozens of. positions on its site, ranging from software, sales, marketing, to finance. The firm, based in Pasadena, has dozens of. The now-public.
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Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. OpenX develops open source software used by online web publishers to manage advertising placement on their sites. READ MORE>>
Los Angeles-based Slickdeals , the online coupon and deal site led by Josh Meyers, has tapped two technology veterans for its board. Slickdeals said Thursday that it has named Tim Cadogan , the CEO of Pasadena''s OpenX , along with Nathan Hubbard , head of commerce at Twitter , to its board of directors. READ MORE>>.
Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? That works like Docstoc, which is now probably the fastest growing web site for small businesses.
After three years of that, I decided I needed to go back to the entrepreneurial world, and joined up with another young company, which was SupplyFrame in Pasadena. I helped to grow that to a major player in ecommerce and online advertising, which is used to find and buy chips use in your iPhone, in your computer, and everything else today.
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Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. What's the Z-Score you have on your site?
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