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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Such Search Engine Optimization (SEO) is modern-day snake oil. John Wanamaker. However, you are only paid for ads that generate sales.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Matthew Jenusaitis is the CEO of OCTANe , an Orange County startup accelerator whose mission is to connect people and ideas with capital and resources. Advertise on VentureBeat. Backup Software. Blog Software. CRM Software. Help Desk Software. Monitoring Software. Project Management Software.

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How brain-amputated developers created the social media plague

SoCal Delicious

This uncalled-for –IOW abusive– bot traffic burns your resources, and (with a cheap hosting plan) it can hinder your followers to read your awesome article and prevent them from clicking on your carefully selected ads. This malicious piece of code doesn’t obey robots.txt, and doesn’t cache results.