InfoChachkie
FEBRUARY 10, 2014
In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.
Both Sides of the Table
JANUARY 14, 2014
The reduction in screen size has made the economic model of Internet advertising totally inefficient. If you want to understand the power of how they’re built inbound call management into a SaaS category where they’re the market leader watch this one minute video. I’ll wait. You’re data looks fantastic.
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Both Sides of the Table
AUGUST 21, 2011
My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. The Impact of Mobile Phones on Advertising.
InfoChachkie
MARCH 3, 2011
In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Advertising – Companies such as, eFax and YouSendIt generate significant revenue by presenting relevant ads to their respective free users.
InfoChachkie
MARCH 9, 2015
In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. During the height of the Dotcom craziness, Expertcity (creator of GoToMeeting, acquired by Citrix) released a free service called BuddyHelp.
Both Sides of the Table
MAY 19, 2010
We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.
Tech Zulu Event
FEBRUARY 5, 2014
In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. The company hopes to prepare advertisers for varying screen sizes. This year’s TZ #startupforecast (Jan 28, 2014) was no exception.
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