socalTECH

SEPTEMBER 23, 2013

reachlocal marketing software leads management launch advertising saas' ReachLocal said the tools include a custom website for capturing leads; tools to send out automated reminders with lead details and call recording; customized marketing emails to prospects; and much more. Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Brightwheel is a SaaS childcare management solution that provides technology to preschools.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

OCTOBER 29, 2013

Convertro said that it has named Paul Bates as Vice President of Advertiser Solutions, and Sarah Chambers as Vice President of Account Management. convertro executive marketing analytics attribution saas software' Zwelling is a serial entrepreneur, who sold his last firm, Echosign, to Adobe, and was also the founder of YLighting.

Santa Monica 153

Santa Monica SaaS Advertising Software 153

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. cto , infotech , innovation , product , project , saas This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Drop-off on the first page of an application is bad news.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Tags: rubicon project advertising publishing online network saas. According to Rubicon, its Permission Control 2.0 According to Rubicon, the new Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

MARCH 16, 2017

Managing Director: Kelly Perdew Investment interests: Direct to consumer and consumer focused Internet, Saas, video, mobile, mobility, transportation, and in particular founders with a military background. Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology.

Southern California 138

Southern California Artificial Inteligence Funding SoCal 138

socalTECH

JUNE 29, 2017

Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Managing Director: Kelly Perdew Investment interests: Direct to consumer and consumer focused Internet, Saas, video, mobile, mobility, transportation, and in particular founders with a military background.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

DECEMBER 26, 2012

Definitely Software as a Service (SAAS). SAAS is here to stay. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. It is the number one reason why entrepreneurs have to pivot on their ideas and why small businesses fail quickly. READ MORE>>.

Southern California 168

Southern California High Tech SaaS Social Media 168

Both Sides of the Table

JANUARY 14, 2014

The reduction in screen size has made the economic model of Internet advertising totally inefficient. If you want to understand the power of how they’re built inbound call management into a SaaS category where they’re the market leader watch this one minute video. I’ll wait. You’re data looks fantastic.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

AUGUST 21, 2011

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

FEBRUARY 18, 2009

The firm said the new product is already in use by clients such as Zimmerman Advertising, part of Omnicom Group, which is using the product on efforts for Nissan and Pep Boys. Tags: crownpeak management marketing content software landing saas. Crownpeak said the new software starts at $1,250 a month. READ MORE>>.

Product 100

Product SaaS Advertising Software 100

InfoChachkie

APRIL 28, 2011

In order to create a SaaS platform which acts as the “last mile” to public clouds, RightScale began operations by providing consulting services to companies who wanted to access Amazon’s EC3 services. As with many emerging markets, the Facebook advertising ecosystem is relatively inefficient.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

InfoChachkie

FEBRUARY 10, 2014

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

socalTECH

OCTOBER 6, 2017

Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

MARCH 11, 2019

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

APRIL 30, 2018

Prior to that, for seven years I was at Citrix in Santa Barbara, at their SaaS division. For example, I'm working with Craig on a product in the online advertising space called Audience, which uses our data to basically display advertising, and make it much more effective and targeted.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

Both Sides of the Table

FEBRUARY 7, 2010

My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). I didn’t have first-hand experience in document management systems other than as a user and nobody had SaaS experience – the market was too new. I learned the domain lesson myself.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

socalTECH

NOVEMBER 15, 2012

Central Desktop's SocialBridge software helps advertising, digital and creative agencies manage tasks, share files and video, manage Gantt charts, and more. Central Desktop described the new feature a "private Pinterest", allowing team members to post creative ideas and images, comment on those ideas, and more as part of the creative process.

Ideas 187

Ideas Advertising Los Angeles Tool 187

Tech Zulu Event

JULY 10, 2015

Advertiser Optimization. Decisive is a Software as a Service (SaaS) platform that uses real time data to enable advertisers to optimize mobile ad creative and targeting based on user engagement. Influencer Targeting.

Class 40

Class Artificial Inteligence AMA Platform 40

socalTECH

NOVEMBER 10, 2011

AnyMeeting said the new version comes on the request of some of its users, who were interested in seeing its web conferencing service available but without advertisements. The firm said the new, paid feature will cost $17.99 per month for webinars with up to 25 attendees, and $69.99 per month for up to 200 attendees. READ MORE>>.

Tech Coast Angels 162

Tech Coast Angels Pasadena Angels Pasadena Web 162

socalTECH

FEBRUARY 21, 2012

The company said the new software is aimed at all types of small businesses, and helps local businesses to respond faster to customer inquiries, track online and offline advertising, and reply more effectively to calls, emails, and social media inquiries.

Marketing 178

Marketing Product Social Media Advertising 178

InfoChachkie

JUNE 2, 2011

Central Desktop was founded in 2005 to provide an easy-to-use, SaaS collaboration solution to the SMB market. I would fly up to Redmond twice a week and we would all sit around a really large conference table – it was the largest (advertising) project Microsoft had ever done, a $100M advertising campaign.

Newsletter 213

Newsletter Conference Marketing Advertising 213

Tech Zulu Event

JULY 26, 2013

Squabbler’s software as a service (SAAS) platform gives publishers a plug and play technology to drive audience engagement through video and has been garnering a lot of interest from big name publishers like Bravo, the CBC, and Major League Baseball. Watch video metrics, track performance.

Metrics 79

Metrics Platform Content Web 79

socalTECH

MARCH 22, 2011

Central Desktop, whichi s headed by Isaac Garcia, said its new product offers up a way for marketing, advertising and creative agencies to communicate with their account team and clients, handle digital reviews and approvals, automate work orders, and much more. The firm said the new offering starts at $899 per month.

Marketing 154

Marketing Pasadena Software Review Startup 154

socalTECH

DECEMBER 30, 2015

What are the technologies or things you think people out to watch in 2016? This is really just the beginning of the extraordinary things that are happening across the technology landscape.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113

Startup Platform Commerce San Diego 113

InfoChachkie

MARCH 9, 2015

Upsell Logically – Craft a seamless path to charge users after a trial period or in exchange for other benefits, such as removal of advertisements or access to additional features. Freemium users will have a higher propensity to pay when they feel that the rules defining "commercial use" are clear and consistent.

Technical Support 100

Technical Support Customer Custom Demand 100

InfoChachkie

MARCH 3, 2011

Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. Advertising – Companies such as, eFax and YouSendIt generate significant revenue by presenting relevant ads to their respective free users.

Customer 162

Customer Custom Technical Support Startup 162

TechCrunch LA

AUGUST 15, 2018

Long known for its advertising, marketing, and entertainment technology companies, large business-to-business software vendors are cropping up across the Los Angeles region. Now, AuditBoard joins a growing list of Los Angeles business-focused software companies that are beginning to scale dramatically in the city.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

OCTOBER 28, 2016

It's the same way that both investors and entrepreneurs used to think about New York with financial technology or advertising, because of the relationship to Madison Avenue and Wall Street. We have companies here from enterprise SaaS to Internet of Things, to the on-demand economy, to virtual and augmented reality, and health care.

Startup 100

Startup Entrepreneur Funding Incubator 100

Both Sides of the Table

SEPTEMBER 16, 2009

On some level we felt we did because being a SaaS company in 1999 was trailblazing. Want to build a product that relies on converting local mom-and-pop businesses into online advertisers – see if a regional approach might work better. We started out with such big dreams about changing the world. See definition of a whore.

Startup 389

Startup Customer Custom Resource 389

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Both Sides of the Table

JANUARY 6, 2014

I’m going through this situation now with the first investment that I ever made as a VC in Invoca – (Inbound voice call), a SaaS marketing automation company. As we’ve ramped up direct sales over the last few years our need to have relationships with the major media & advertising companies has become critical.

Startup 325

Startup Sales Technical Review Software Review 325

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. AdWallet (Albuquerque, NM). That’s the concept behind AdWallet.

Startup 79

Startup Mentor Platform Help 79