category strategic-planning 
Startup Professionals Musings
MAY 26, 2023
New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Solution may require new category development time. If you go this route, make sure your solution is strategic. Your rollout plan needs to factor in these requirements. Incent these early.
socalTECH
FEBRUARY 4, 2013
We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. We think there is a new category of the e-commerce and shopping sector, the entertainment sector. It's loosely based on the Japanese concept of a "lucky bag sale".
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SoCal CTO
JUNE 9, 2010
Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.
Startup Professionals Musings
JANUARY 12, 2013
See how many you have personally experienced already, or are currently mentioned in your business plan: Crowd-sourcing equity. Sites like KickStarter have for years offered rewards and pre-sales for crowd investments, but real equity won’t be legalized until sometime this year for people other than accredited investors. Super-angels.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. John Wanamaker.
Expert insights. Personalized for you.
141 
Let's personalize your content