socalTECH
FEBRUARY 17, 2015
Santa Monica-based car buying technology and marketplace operator TrueCar said this morning that it has rolled out two new, television ads featuring dogs in cars, and the voice of Wen Wilson. TrueCar said its first spot is called "True Love" , and focuses on the "love affair between dogs and cars". READ MORE>>.
Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. Danish VOIP technology company founded in 2006 by entrepreneur Tanveer Sharif. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory.
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Tech Zulu Event
JULY 31, 2014
The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.
socalTECH
NOVEMBER 19, 2013
We''re proud to announce the Socaltech 50 , our list of the 50, up-and-coming people in Southern California''s technology ecosystem. James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising).
socalTECH
SEPTEMBER 20, 2010
Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.
socalTECH
DECEMBER 23, 2016
This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. Icon Media Direct described how it helped TrueCar use TV ads plus digital to reach mainstream audiences and increase revenue. What's your favorite technology gadget, device, or innovation you ran across this year?
Both Sides of the Table
MARCH 12, 2013
He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. After that you could tell that Greg was really “all in” on the LA technology community. He walked me through both the logic and the math. So I started introducing him to portfolio companies.
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