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BetterWorks Gets $8M

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Los Angeles-based BetterWorks , the employee benefits platform provider headed by Paige Craig, announced today that it has raised $8M in a Series A funding round. According to the firm, the round was led by Redpoint Ventures, and will go towards hiring, expansion, and continued development of its platform. READ MORE>>.

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SocialVibe Ties Into Facebook Credits

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Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements. READ MORE>>.

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Gravity Gets $10.6M More For Real Time Personalization

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The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity said the new funds will help it expand its operations in Los Angeles, New York, and San Francisco, as well as scale its publishing partners and deploy its platform. READ MORE>>.

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SVnetwork Names Marketing Head

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Los Angeles-based SVnetwork (SocialVibe) said today that it has named Larry Lieberman as Chief Marketing Officer at the social advertising firm. SocialVibe provides an online advertising platform which encourages users to share and engage with brands. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures.

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Topspin Ties With MTV On Artists.MTV

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Los Angeles-based Topspin and MTV said Thursday at SXSW that the two are in a new partnership, on a new initiative called Artists.MTV. The new project taps Topspin's marketing platform, to provide artists with pages on MTV with ways to connect with fans, and allows fans to buy music, merchandise, and tickets. READ MORE>>.

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Chill Raises $8M More

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Los Angeles-based Chill , the social video sharing and chat site led by Brian Norgard, has raised another $8M in funding, the firm said today. The firm says it now has over 18 million registered users, and that it will use the funding to accelerate development and distribution of its platform. READ MORE>>.

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Topspin Adds Discounts For Multiple Accounts

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Los Angeles-based Topspin , the developer of online marketing and commerce software for musicians and music labels, announced this morning that it is now providing discounted, multiple account software for record labels, marketing agencies, and others. READ MORE>>.

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