Article Coach Competition Customer 
Startup Professionals Musings
APRIL 9, 2021
In these days of rapid change, the pandemic, and worldwide competition, you need to make sure your entire team is customer-focused, innovative, and always looking around the corner for the next big thing. Recent articles report that companies where everyone is focused on the big picture can increase their returns by up to 400 percent.
Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
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Startup Professionals Musings
MARCH 14, 2012
All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer).
Startup Professionals Musings
JANUARY 23, 2011
All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it means spending more time understanding the customer buying process (view from the customer).
Startup Professionals Musings
AUGUST 4, 2019
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
Startup Professionals Musings
OCTOBER 10, 2015
Does it mean the right thing from a customer perspective, societal impact, maximizing business returns or personal benefit? Another article indicates that 80 percent of customers continue to base some portion of their buying decisions on their perceptions of the company’s ethics. Be a coach, rather than a dictator.
Startup Professionals Musings
AUGUST 12, 2017
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
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