Article Coach Design Marketing 
Startup Professionals Musings
MAY 1, 2022
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
Startup Professionals Musings
AUGUST 4, 2019
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
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Startup Professionals Musings
DECEMBER 5, 2014
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Give yourself the “So-what?”
Startup Professionals Musings
AUGUST 12, 2017
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.
Tech.Co
JUNE 29, 2021
Back in 2017, the New York Times opinion section was graced with an article entitled: Jerks and the Start-Ups They Ruin. The article details various stories of young and invariably white men who found big companies, get big money, and make big mistakes. Saying No To Startup Bros.
Startup Professionals Musings
JUNE 19, 2013
Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers.
Both Sides of the Table
MAY 4, 2013
Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I think the issue I have always had with investment bank pitches was best summed up in this article about Y Combinator in which Paul Graham apparently made the following quotes. What price? With which other investors?
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