Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Give yourself the “So-what?”

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Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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Tips Marketing Technical Review Startup 75

Tech.Co

AUGUST 31, 2015

There are few market verticals where this mindset is more applicable than the world of sports technology. However, in the last six months or so the market seems to be spreading out and reaching areas of sports that are almost neglected, rudimentary, or somewhat primitive in nature. “He wasn’t pushy. .” You should be.

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Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers.

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Startup Marketing Social Media Technical Review 103

socalTECH

JANUARY 8, 2016

Today's article comes from B>Tracy Williams , CEO and president of Olmstead Williams Communications. Successful startups adopt the five pillars of design thinking -- Empathize, Define, Ideate, Prototype and Test. For a startup to grow, it's necessary to raise money when the new identity as an innovator shines brightest.

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InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! 10) Rob, why does the world need RingRevenue? . “In

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Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. It’s about looking out for and catching the next major marketing wave before others have grokked it. We were here first.”

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Startup Professionals Musings

APRIL 29, 2023

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business.

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Tech.Co

JANUARY 3, 2020

In this article, we'll go over a few examples of the most essential business tech you're going to need to compete in 2020. Fortunately, field service software is designed to keep track of all this and more, so you can focus on the big picture. Digital Marketing Platforms. Get started with a digital marketing platform today.

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Technical Review Software Review Social Media Platform 91

Tech.Co

OCTOBER 26, 2017

Fortunately, this article is your ticket to understanding the state of the industry as it stands today. Since its inception, HTT recognized that creating a market around a mode of transportation that had not yet been created would take a movement. Hyperloop Transportation Technologies.

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Startup Professionals Musings

AUGUST 3, 2020

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business.

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Startup Training Services Writing 174

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

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InfoChachkie

MARCH 21, 2019

A version of this article previously appeared Forbes. Rather than selling dresses for $25, Ida’s designs were now selling for over $300. If Ida had been a prima donna designer, she might have rejected this request out of hand. Products such as the Symington Side Lacer were designed to flattened women’s breasts.

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Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days. Here is a YouTube marketing case study they did.

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Dollar Shave Club Customer Custom Marketing 101

Both Sides of the Table

JUNE 13, 2013

This article originally appeared on Inc.com. It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. This is a very important to do when you first start a company.

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socalTECH

APRIL 3, 2013

For our Insights and Opinions section today, we have an editorial from James Citron , the CEO and co-founder of SMS marketing software firm Mogreet. Read the rest of James' article In 40 years, the mobile phone transformed the world. Citron asks--on the 40th anniversary of the mobile phone, what's next? What's next? READ MORE>>.

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Both Sides of the Table

OCTOBER 26, 2014

In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. I’m generally not a believer in too much PR until you have a product built or at least well designed.

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Press Startup Writing Training 319

Both Sides of the Table

JANUARY 25, 2010

I think this is a perfect way to think about the world when you’re designing your product / company. Quite honestly I see way too many company pitches that are designed for Techies but I only want to invest in products designed for Normals. As per Chris’s article, Techies will use your product.

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Tech.Co

JUNE 29, 2021

Back in 2017, the New York Times opinion section was graced with an article entitled: Jerks and the Start-Ups They Ruin. The article details various stories of young and invariably white men who found big companies, get big money, and make big mistakes. Saying No To Startup Bros.

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TechCrunch LA

APRIL 16, 2019

Ultimately, the mobile clinics serve as a marketing strategy for Kindbody’s core service: egg freezing. Kindbody charges patients $6,000 per egg-freezing cycle, a price that doesn’t include the cost of necessary medications but is still significantly less than market averages. “We are women designing for women.

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Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Another major source of services clients these days is online industry directory sites and ranking review articles. Focus on proposals, rather than hourly rates.

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Services Technical Review Social Media Case Study 121

InfoChachkie

MARCH 16, 2016

A version of this article previously appeared Forbes. Car companies spend a significant amount of money on superficial design features, including the timbre of the sound emitted when a car door is shut. Because many consumers value design features over those which impact performance. Build For Buyers Or Users?

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SaaS Startup Software Review Development Team Review 100

InfoChachkie

MAY 27, 2013

A version of this article previously appeared on Inc. Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Force It.

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Customer Custom Template Startup 195

TechCrunch LA

MAY 25, 2019

Bev , a canned wine business that recently raised $7 million in seed funding from Founders Fund, thinks marketing in the alcohol industry is the problem. Founder Alix Peabody designed a line of female-focused canned rosé. But I decided I better give a quick update on Luckin Coffee’s tough second week on the stock market.

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Tech Zulu Event

MARCH 1, 2012

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? You have to know your markets, you need to make sure you have qualified people creating the product, and you need to find something that’s going to make you stand-out in comparison to all the other noise out there.

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Marketing Startup Software Review Competition 97

InfoChachkie

APRIL 29, 2015

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Stacy was more or less free to focus on marketing and team promotion, but this dual roll used up a lot of time that kept him from focusing on his filming and marketing.

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InfoChachkie

MAY 27, 2013

A version of this article previously appeared on Inc. Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Force It.

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Customer Custom Template Startup 153

InfoChachkie

FEBRUARY 18, 2019

A version of this article previously appeared Forbes. In my capacity as a Professor of Practice at UC Santa Barbara , I was asked by the Student Association if I would consider interviewing rapper, fashion designer and entrepreneur Tyler The Creator. The Teacher As The Student.

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Hawthorne Design Startup Santa Barbara 100

TechCrunch LA

JANUARY 27, 2022

PortalOne , which is building an immersive gaming platform that describes itself as hybrid in more ways than one — it mixes games with a game show/talk show format, and it’s designed to work across various devices from mobile through to consoles and VR headsets — has picked up $60 million.

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InfoChachkie

MARCH 2, 2019

A version of this article previously appeared Forbes. Sensing a more inclusive, gentler approach to parenting following World War II, Ruth marketed Mattel’s revolutionary commercials directly to children. In 1936, Ruth Handler and her husband Elliott were $200 in debt and unable to pay their rent. The Doll And The Razorblade.

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Technology Council

OCTOBER 3, 2008

Check out the feature articles and the upcoming event schedule. Here are quick links to the feature articles in this issue: Magnify360 Wins VentureNet Best Of Show 5 Mistakes To Avoid When Building Your Startup “Out Of The Box” PR Tactics. 4 Rules For Email Design In [.] The October SCribe Newsletter has arrived.

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Newsletter VentureNet Offshore Outsource 100

InfoChachkie

DECEMBER 10, 2012

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! We’re a tool for hackers, designers, and entrepreneurs - effectively everyone who reads Hacker News. I recently spoke with Michael Bleigh, Co-Founder and CEO of Divshot. Hacker Downside.

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TechCrunch LA

APRIL 23, 2020

Of that, $10 billion will go toward solar and energy storage projects designed to make grids more resistant to climate-related catastrophes like extreme weather events, wildfires and other disasters. The funding would include $20 billion for utility upgrades.

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Southern California Los Angeles Rosemead Incubator 261

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I think the issue I have always had with investment bank pitches was best summed up in this article about Y Combinator in which Paul Graham apparently made the following quotes. What price? With which other investors?

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InfoChachkie

SEPTEMBER 14, 2015

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! DreamHost has a successful track record of incubating technologies in-house and then releasing them to the broader market.

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IBM IBM Networking Software 100

TechCrunch LA

DECEMBER 16, 2018

A 2016 Atlantic article hypothesized that the main reason that we’re decreasing in productivity as a workforce is that we’re not introducing new technologies quickly enough. Behind the design of this game is a woman, Ashley Cooper, who is the developer responsible for the gameplay mechanics that can help a player attain flow.

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InfoChachkie

AUGUST 24, 2015

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Clueless, yet unafraid, Hedy and Antheil set out to design a secure remote control guidance system for the US government. Sometimes being clueless makes you fearless.

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