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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

A version of this article previously appeared on Inc. Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Force It.

Customer 195
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Inventor Or Innovator – Which Are You?

InfoChachkie

This article originally appeared on Forbes HERE. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Philo was an inventor, not an innovator.

Ideas 221
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! We’re a tool for hackers, designers, and entrepreneurs - effectively everyone who reads Hacker News. I recently spoke with Michael Bleigh, Co-Founder and CEO of Divshot. Hacker Downside.

News 198
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The Original Lean Startup MVP – Louie, Louie

InfoChachkie

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! My definition of a startup is, ‘a temporary organization designed to search for a repeatable and scalable business model.’ The song is akin to a lean startup's minimally viable product (MVP).

Startup 217
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Startup CEOs Lessons From Ben Affleck

InfoChachkie

A version of this article previously appeared on Forbes. Just like a high-tech startup CEO, Ben was tasked with: identifying a great idea, raising money, recruiting the team, building a commercial product, positioning marketing and distributing the product and eventually exiting the venture. 120-Minutes With Mr. Affleck.

Startup 228
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Startup Lessons From Olympic Innovators

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! An entrepreneur’s ability to devise innovations increases exponentially once they enter the market and are forced to fight for their venture’s survival. According to Mr. Fosbury, "It was not by design at all. Not All Flops Are Failures.

Startup 198
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Choosing Internet Platforms

SoCal CTO

Must design your application differently to live on top of the platform. Interesting term used in a ZD Net article - Platform as a Service (PaaS) Unfortunately, Peter sells the promise and ignores the reality. Stamps.com - two back-ends - mainline service vs. marketing site. Server and client in Java. I would tend to agree.

Platform 150