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In both cases, the answer was that the founder would go to find other ideas, turn those into paper descriptions and validate it with customers. Customer Validation 101. The Fallacy of CustomerDevelopment Hubris Versus Humility: The $15 billion Difference Less is More, More or Less Yes, but who said they’d actually BUY the damn thing?
Article first published as Steve Blank Discusses Origin And Future Of Lean Startup Movement on Technorati. free weekly Infochachkie articles! The Lean Startup approach dictates that successful customerdevelopment is an iterative process. Steve is also a Stanford Professor and noted marketing entrepreneur.
This article originally appeared on Inc.com. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customerdevelopment ” in which you built an initial product that is in search of “product / market fit.”
These magazines are full of wonderful photos and articles depicting the “good life”. In fact, Customer Experience (CX) turns the product development chart upside down. It is now CX and UX (User Experience) that is driving adoption rates and even design aspects. Customers are to a very large degree driving the train.
The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's CustomerDevelopment methodology for a long time. We're looking to choose a design put together by one of our readers as the official t-shirt for OnStartups. What went wrong?
Since then, I have written many detailed articles exploring, evaluating, and identifying areas of improvement for real products — along the components that make up Quick-UX. Ashley co-wrote a recent Newsweek article titled “Forget Brainstorming.&# Customer Validation needs to have the CEO actively involved. About Quick-UX.
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