thrill-the-messenger 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. free weekly Infochachkie articles! Decreasing Your Customer Acquisition Costs. John Wanamaker.
InfoChachkie
OCTOBER 31, 2011
free weekly Infochachkie articles! free weekly Infochachkie articles! 1) Give Your Customers (And The Media) What They Want. As discussed in Thrill The Messenger , slightly off-color, unconventional quotes will help ensure that your startup’s voice is heard. Other installments include: Jeff Bezos and Steve Jobs.
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InfoChachkie
MAY 9, 2011
If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! The resulting credibility will help you establish future business development and customer relationships. Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot. Cut a Multi-year Agreement.
InfoChachkie
MAY 9, 2011
If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! The resulting credibility will help you establish future business development and customer relationships. Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot. Cut a Multi-year Agreement.
InfoChachkie
OCTOBER 13, 2010
free weekly Infochachkie articles! In 1266, the Emperor of China, Kublai Khan, granted the Venetian merchant, Marco Polo, a life-saving letter of recommendation. The reference was in the form of a gold tablet that stated, “By the strength of the eternal Heaven, holy be the Khan’s name. Let him that pays him not reverence be killed.”.
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