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Demand Media Launches Long Form Article Effort

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Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

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Demand Media Ups Article Count To 3 Million

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Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, has updated its S-1 filing, saying it now has around 3 million articles in the firm's library of content. Demand Media has applied to list on the NYSE as DMD, but has not yet set an offering range or pricing on its IPO. READ MORE>>.

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Jukin Media Now On Track To $20M

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Los Angeles-based viral web clips company Jukin Media says that it is now expecting this year's revenues to be closer to $20M, rather than the earlier $10M reported here Monday.

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Demand Media Launches New Content Channels

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Santa Monica-based Demand Media announced Thursday that it has launched a new product, called Content Channels. The new offering takes Demand's sometime controversial process of tailoring web content based on search and other interest of web users, and creating low-cost articles specifically to address that content.

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Specific Media Adopts Advertising Option Icon

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Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

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Demand Media Partners With REI

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Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, has inked a partnership with outdoor retailer REI. Trails.com is Demand Media's online adventure site, providing trail guides, topographic maps, articles, and other outdoors-related content. The companies announced the deal today.

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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

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For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Brands lagging in new media shrank by 6 percent. 06 percent.