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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.

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10 Keys For Responding To A Reputation Crisis Online

Startup Professionals Musings

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. Adding more positives is the best way to mask negatives.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements. Product companies sometimes equate customer satisfaction with customer service, but it’s more than that, especially with services.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements. Product companies sometimes equate customer satisfaction with customer service, but it’s more than that, especially with services.

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