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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Most people totally advise against stealth. “ We need to learn from doing, by trial-and-error. Be careful about this advice.

Marketing 380
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Think about Performance Before Building a Web Application

TechEmpower

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly.

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Startup Weekend LA | An Insiders Story of a Startup on Steroids

Tech Zulu Event

For those who haven’t heard of what Startup Weekend is all about, it’s building a company on STEROIDS! Friday Night, people started trickling in at Coloft at 6pm. People were so excited for the weekend, many of who have participated in Startup Weekend before and a few like me, who were there for the first time.

Startup 99
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Len Short (Red)ily Discusses Google, Bono & Steve Jobs

InfoChachkie

Len Short is truly an online marketing pioneer, heading up marketing at Charles Schwab, AOL and then (PRODUCT)RED. I recently caught up with Len outside of George Lucas’ Skywalker Ranch. Despite this technical glitch, I opted to publish our discussion, given the high-quality content of his comments.

Google 220
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Many Startups Stumble on International Cultures

Startup Professionals Musings

The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities.

Startup 90
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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Every future entrepreneur should start by networking. Make your lifestyle a model of the online reputation you want.

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Software Patents Have Become a Startup Nightmare

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. essay, and the “ Enough is Enough ” original Lodsys article by VC Fred Wilson. They don’t insist on something very narrow, with proper technical content. Different rules around the world.

Patents 93