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I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Most people totally advise against stealth. “ We need to learn from doing, by trial-and-error. Be careful about this advice.
We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly.
For those who haven’t heard of what Startup Weekend is all about, it’s building a company on STEROIDS! Friday Night, people started trickling in at Coloft at 6pm. People were so excited for the weekend, many of who have participated in Startup Weekend before and a few like me, who were there for the first time.
Len Short is truly an online marketing pioneer, heading up marketing at Charles Schwab, AOL and then (PRODUCT)RED. I recently caught up with Len outside of George Lucas’ Skywalker Ranch. Despite this technical glitch, I opted to publish our discussion, given the high-quality content of his comments.
The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities.
Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Every future entrepreneur should start by networking. Make your lifestyle a model of the online reputation you want.
I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. essay, and the “ Enough is Enough ” original Lodsys article by VC Fred Wilson. They don’t insist on something very narrow, with proper technical content. Different rules around the world.
I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. essay, and the most recent “ Enough is Enough ” article by VC Fred Wilson, sparked by the Lodsys case. They don’t insist on something very narrow, with proper technical content.
I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. original essay, and the “ Enough is Enough ” emotional Lodsys article by VC Fred Wilson. They don’t insist on something very narrow, with proper technical content. Marty Zwilling.
Here at TechCo, we’ve done plenty of lists rounding up the most impressive incubators, accelerators, and coworking spaces in plenty of major cities and across a variety of sectors, from the best healthcare accelerators to a collection of the top women-only coworking spaces. The Land O’Lakes Dairy Accelerator. Brooklyn Foodworks.
For a software startup, a patent can be the intellectual property providing the key competitive advantage, or it can be an expensive non-defensible bureaucratic nightmare -- or both. Even if you start with the U.S. Patent offices can’t keep up with software technology. That’s more than a lifetime in today’s technology.
The opportunity is large, as I related in an earlier article , but there are some major challenges as well. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. We retained legal council in Milan and were advised that we would loose if the case went to trial.
I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. Let’s set up a framework. Gross Burn vs. Net Burn.
Something is rotten in tech startup land. It’s not that I’m anti innovation or a disbeliever in disruption or calling it a full-scale bubble or saying every darling startup is going to fail. The uninvited crowds have all turned up. He turned up for the fun but went too hard, too early. None of those.
Johnnie Cochran was an effective, albeit smarmy, defense lawyer who would say or do anything to defend his clients (anyone up for a glass of OJ?). A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face.
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