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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter?

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XOKind Finds $1.6M For AI Travel Agents

socalTECH

San Diego-based XOKind , a new startup focused on building artificial intelligence software for the travel market, has raised $1.6M The startup said it is developing AI agents which will learn users' travel preferences via their calendars, emails, and photos, as well as their social media and in-app interactions.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. “There’s no reason why you won’t see it across the board.

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Six West Coast Tech Leaders Share Top Developments of 2017

Xconomy

Xconomy asked technology and innovation leaders around our network to reflect on the most important developments in their industries during 2017, and the answers were appropriately wide-ranging. Here now are responses, edited for clarity, from Mark Bowles, co-founder of medical diagnostics. Read more » Reprints | Share:

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7 Accelerated Growth Strategies For Disruptive Change

Startup Professionals Musings

Maximize your online brand and media presence. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. They also work well in building movements based on social causes, environmental change, and health initiatives.

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We Need Entrepreneurs Who Think Like Revolutionaries

Startup Professionals Musings

David is an award-winning entrepreneur, and often described as an early revolutionary in the telecom industry, based on early innovation in fiber networks, cable TV systems, and international communications. Today every small business can look big, via a modern website, visibility on social media, and taking an active role in popular causes.

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6 Keys To Growing Your Career Through The Gig Economy

Startup Professionals Musings

I’m not looking for a personal guess, but some real homework done via networking and the Internet to see what other companies pay for the same role. Then look ahead to assess the likelihood that your job could be eliminated with new technology, artificial intelligence, or robots. Market your business expertise.