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RealD Sets IPO Pricing Range

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Beverly Hills-based RealD , which develops 3D projection technology used in the showing of 3D movies, has set its estimated IPO pricing range at between $13.00 and $15.00 per share, according to an updated S-1 by the firm.

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BeautyMint Goes Live

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The new startup offers up personalized skin care products, developed in conjunction with Jessica Simpson and Beverly Hills skincare expert Nerida Joy. The site is the third for BeachMint, which also runs StyleMint (with Mary-Kate and Ashley Olsen) and JewelMint (with Kate Bosworth and Cher Coulter).

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Adly Adds Analytics

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Beverly Hills-based Adly , the online Twitter advertising site headed by Arnie Gullov-Singh, said Friday that it has rolled out a new, analytics offering for celebrities and brands. Pricing on the new analytics offering was not announced. READ MORE>>.

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Spark Networks Gets Buyout Offer

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Beverly Hills-based Spark Networks , which runs the JDate.com, Spark.com, BlackSingles.com, and ChristianMingle.com dating sites, said Tuesday afternoon that the firm is considering a buyout offer from Great Hills Partners II, LP, one of the firm's major investors. The deal is worth around $64M. READ MORE>>.

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Delivery.com Expands Into Los Angeles

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The New York company said it will provide its delivery services in such areas as Central Los Angeles, Hollywood, and Beverly Hills. Delivery.com's service lets users search for nearby restaurants, and browse prices and menus of items for delivery. READ MORE>>.

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RealD Powers Starplex Cinemas

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Beverly Hills-based 3D movie projection equipment provider RealD is supplying discount theater chain Starplex Cinemas with its equipment, according to Starplex. The firm said the 3D capability will be targeted at sub-run locations and reduced ticket prices. Financial impact of the deal was not disclosed. READ MORE>>.

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Green Dot Set To Debut This Week

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Green Dot would follow the debut last week of Beverly Hills-based RealD , which saw an impressive run up in its first day of trading Friday.Green Dot has said it expects to price between $32.00 and $35.00 per share, and will list on the NYSE at GDOT. Green Dot is backed by Sequoia Capital, TTP Fund, and the Tech Coast Angels.