class-readers 
InfoChachkie
APRIL 25, 2011
As I noted in Why Most Business Books (Still) Suck , I am generally not a fan of business books. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. The short version of my review is: “Enchanting?
InfoChachkie
AUGUST 20, 2010
I recently read a book I'd highly recommend to every reader of this blog called "Yes, 50 Scientifically Proven Ways to be Persuasive” by Robert B. Cialdini who is also author of a very well received book called "Influence” (which I plan to read). John gave me the book after I spoke at his entrepreneurship class at UCSB.
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InfoChachkie
SEPTEMBER 19, 2012
I thought this post might be of interest to some of my readers, as it offers a glimpse into my approach to teaching entrepreneurship. . Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO.
Both Sides of the Table
JULY 25, 2010
I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. Cialdini who is also author of a very well received book called “ Influence &# (which I plan to read). You should, too. (no,
Both Sides of the Table
AUGUST 18, 2010
The concept comes from a Stephen Covey book called “ First Things First ,&# which is a worthwhile book ( Wikipedia overview here ) but if you haven’t read his seminal book “ 7 Habits of Highly Effective People &# you should start with that. I thought through the steps: Get a class of interesting companies.
Both Sides of the Table
FEBRUARY 27, 2010
Fred Wilson said as much on his blog also. That is true of all my blog posts. It is what I love the most about debates and one of the things I love most about blogging. To anyone who believes his data proves anything please do me a favor and go read The Black Swan – my favorite book of the past 5 years.
Tech Zulu Event
NOVEMBER 6, 2012
The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. Blogs are a great way to engage a specific type of customer. How does that happen? There is no lack of newness.
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