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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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Most Common Early Start-up Mistakes

Both Sides of the Table

. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. Sometimes they’re working full time at a company or sometimes they’ve already left their employer and they’re bouncing around ideas with friends. It’s hard enough to build a successful company.

Startup 365
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The truth is – there isn’t a “right&# answer so for your company. Most people totally advise against stealth. And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# You need some guidelines to make decisions.

Marketing 380
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I wrote the summary notes in this blog post. Bijan Sabet – investor & board member in some small companies you might have heard of like Twitter, Tumblr, Boxee & OMGPOP – took issue with the whole notion that you even need a Powerpoint deck anymore. And did I really just try to drop an SAT word into my blog post?

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” Of course you could start your own company. Of course I’m not suggesting people shouldn’t start a company. Nobody sees you as a CEO since you’ve never been one?

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Tech Giants’ Partnership To Explore Ethics, Societal Impacts of AI

Xconomy

Each company is investing untold billions of dollars in developing AI technologies, betting on a future defined by computer systems that can perceive, reason, advise, and decide. Though the participating companies certainly have plenty of lobbying clout individually.) The partnership is not set up as a lobbying organization.

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Roping in the Legal Eagles

InfoChachkie

Such attorneys can also add tremendous value in your negotiations with Big Dumb Companies (BDCs), as they can ensure that you focus on the deal points that are of most significance to a small entity. Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not.