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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Let’s set up a framework.

Startup 383
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Interview with Julie Novack, PartySlate

socalTECH

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. I'd see these wedding blogs, but I thought, there has got to be more. They know that every photo will be linked back to the caterers, planners, design companies, and venues that produced the events.

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Why I F **g Hate Unicorns and the Culture They Breed

Both Sides of the Table

Not the successful companies themselves but the entire b t culture of swash-buckling startups who define themselves by hitting some magical $1 billion valuation number and the financiers who back them irrespective of metrics that justify it. My fear isn’t whether these companies will be valuable in the future. ” No.

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Most Common Early Start-up Mistakes

Both Sides of the Table

. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. Sometimes they’re working full time at a company or sometimes they’ve already left their employer and they’re bouncing around ideas with friends. It’s hard enough to build a successful company.

Startup 365
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The truth is – there isn’t a “right&# answer so for your company. Most people totally advise against stealth. And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# You need some guidelines to make decisions.

Marketing 380
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I wrote the summary notes in this blog post. Bijan Sabet – investor & board member in some small companies you might have heard of like Twitter, Tumblr, Boxee & OMGPOP – took issue with the whole notion that you even need a Powerpoint deck anymore. And did I really just try to drop an SAT word into my blog post?