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The Authoritative Guide to Prorata Rights

Both Sides of the Table

For starters some funds are small and thus while they put $750k into your company to own 10% of your company they might not be able to write another $2 million if you then raise a $20 million round (10%). You now own 20% of a company valued at $50 million but you’ve put in $4m to get that. Maybe take some. Maybe take none.”

Guide 336
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Do I have data or facts to present so the story has legs? I am a VC.

Marketing 389
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How to use PR Firms at Startups

Both Sides of the Table

This post is a short guide to what I’ve learned: 1. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. It’s a continual process. In a startup this is a mistake. Some final thoughts on PR.

Startup 349
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6 Ways To Strengthen Your Base As A Business Leader

Startup Professionals Musings

A real business leader must have a set of guiding values and morals, which set your reputation in the mind of others, and improve your self-leadership perception. It may be time for you to start your own blog, write a book, or volunteer as a speaker at public events in your domain. Solidify and demonstrate your personal values.

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Here’s How to Do PR on a Budget

Both Sides of the Table

But of course it’s hard to advise people that they should do PR without a guide to how to do it on the cheap or how to do it at all. It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. When to start PR?

Press 319
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Best Alternatives to the Amazon Affiliate Program

Tech.Co

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. See our full guide on How to Make Money from a Website. See our guide to the Best Ecommerce Website Builders. commission).

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Ten Reality Check Themes for Entrepreneurs

Startup Professionals Musings

I’ll confess up front that I’m a big fan of Guy Kawasaki’s humor and writing style. Back when he was writing to entrepreneurs, he published the book “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.”