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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

I never saw it go out with a “tip @techmeme” on Twitter. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know.

Writing 326
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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

So what are Rob’s secret hacks that he didn’t spill in his blog post? . Key point – if your emails are as long as my blog posts you’re forked. He did it yesterday, “Mark, I’m going to write a blog post following on from your VC’s aren’t dumb. Email updates frequently.

Tips 365
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6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

A couple of years ago, I saw a classic primer on the key elements of great online content that I like, in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. If you want to connect with customers, put aside your writing formalities. Then write it down.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Do I have data or facts to present so the story has legs? I am a VC.

Marketing 389
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. This is true on all of the major tech blogs. Is Funding a Worthy Announcement?

Startup 355
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Start With a Business Blog as Your Website

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Leverage blog content.

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Ten Tips for Business Traction to Attract Investors

Startup Professionals Musings

Here are some tips which will signal traction to investors, as well as your team: Document your business plan. Forcing yourself to write down a plan is actually the only way to make sure you actually have a plan. It’s also the keystone to convincing investors that you have a “sustainable competitive advantage.”

Tips 88