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Three Southern California Firms Building Blog Empires

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News today that AOL has acquired technology news blog TechCrunch highlights the growing place of blog publishers in the online world. Here are three, Southern California blog networks which have quietly growing their network of properties: BUZZMEDIA. Did we miss your favorite, Southern California blog empire? Let us know!

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Scripted.com, Backed By LA Investors, Finds $9M More

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Scripted.com , which operates an online marketplace for professionally written content--which was originally backed by LA investors--has raised $9M more in a funding. The new funding came from Crosslink Capital and Redpoint Ventures, and also included angels Gil Penchina, Auren Hoffman (LiveRamp) and Justin Moore (Axcient).

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Report: Buzznet Chops Staff

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Hollywood-based, music-related blog and content firm Buzznet has reportedly cut employees, according to a report from Digital Music News. Buzznet operates an online social networking and social media site focused on music and bands, and is backed by Anthem Ventures, Interscope, Redpoint Ventures, and others.

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Buzz Media Inks Deal with Magazine

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Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs. According to the two, they are in a joint venture focused on digital content, marketing, and advertising. Financial terms of the deal were not disclosed.

Media 100
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Buzznet Targets Tweens, Teens With New Celebrity Site

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The site is being launched in a partnership with Buzznet and celebrity blog Just Jared. According to Buzznet, the new site will provide tweens and teens with up-to-date and high quality pop culture and celebrity content, and is being launched as part of Buzznet's Celebuzz.com entertainment community.

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Interview with Robert Flynn, Aggregage

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In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. For that reason, more and more content is going online. However, as these are relatively niche focuses, it's difficult for those content providers--often times bloggers--to build an audience.

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Interview Ian Rogers, TopSpin Media

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Topspin is backed by Redpoint Ventures and The Foundry Group. They're trying to figure out what their business is going forward, and how to license their content. The importance of people finding things through friends, and access through music blogs, discovery through music sites or Pandora and other ways is increasing.

Media 100