Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

APRIL 2, 2023

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. It takes more than passion and a course on business basics. Learning doesn’t have to be all work.

Startup 108

Startup Education Entrepreneur Tool 108

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

APRIL 21, 2013

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

MAY 18, 2019

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. Be delightfully authentic and honest.

Entrepreneur 103

Entrepreneur Social Media .Net Blogging 103

Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

MAY 14, 2023

Desperate entrepreneurs lose their leverage and die young. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. Social media is not rocket science.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

JULY 12, 2015

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. It takes more than passion and a course on business basics. Learning doesn’t have to be all work.

Entrepreneur 112

Entrepreneur Startup Education Tool 112

Startup Professionals Musings

FEBRUARY 19, 2022

Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like the judges are searching for on American Idol. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere.

Entrepreneur 139

Entrepreneur Social Media Startup .Net 139

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

JULY 8, 2013

So what’s an entrepreneur to do to get his new business noticed these days? Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Even the Google search engine crawlers may take up to two weeks to find you.

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

OCTOBER 5, 2014

Desperate entrepreneurs lose their leverage and die young. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. The best entrepreneurs manage cashflow ruthlessly and never delegate decisions about spending money. Use social media for early marketing.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

NOVEMBER 29, 2010

With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. Too many entrepreneurs spend big money on development, only to find out that the solution isn’t quite right. Find potential partners.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

JULY 15, 2016

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. It takes more than passion and a course on business basics. Learning doesn’t have to be all work.

Entrepreneur 58

Entrepreneur Startup Education Tool 58

Startup Professionals Musings

AUGUST 19, 2020

Desperate entrepreneurs lose their leverage and die young. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. Social media is not rocket science.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

FEBRUARY 19, 2023

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Operating in stealth mode for an extended period tends to convince entrepreneurs to believe their own biases, and visibly fight the need to change. Being open is the new business culture around the world.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

MAY 24, 2017

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol. These moments are always being transformed into options to be explored.

Entrepreneur 66

Entrepreneur Social Media .Net Startup 66

Startup Professionals Musings

DECEMBER 14, 2012

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra, like Simon Cowell is searching for on the X-Factor , that you can’t quite put your finger on. These moments are always being transformed into options to be explored.

Entrepreneur 112

Entrepreneur Social Media .Net Startup 112

Startup Professionals Musings

MAY 23, 2020

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Operating in stealth mode for an extended period tends to convince entrepreneurs to believe their own biases, and visibly fight the need to change. Being open is the new business culture around the world.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

Startup Professionals Musings

JUNE 30, 2014

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

InfoChachkie

AUGUST 4, 2014

If you could share one startup lesson with a young entrepreneur, what would it be? So I ask prospective new entrepreneurs, ''What is it specifically that you can bring to the industry?'' Travel, and the trust it requires, is too personal to rely solely on email and social media. but we don''t. How have you made it work?

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

OCTOBER 21, 2011

To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra, like Simon Cowell is searching for on the X-Factor , that you can’t quite put your finger on. These moments are always being transformed into options to be explored.

Entrepreneur 108

Entrepreneur Tips Social Media Startup 108

Startup Professionals Musings

JULY 21, 2018

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. It takes more than passion and a course on business basics. Learning doesn’t have to be all work.

Startup 51

Startup Education Entrepreneur Tool 51

Startup Professionals Musings

SEPTEMBER 29, 2018

Desperate entrepreneurs lose their leverage and die young. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. Social media is not rocket science.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

MAY 31, 2012

So what’s an entrepreneur to do to get his new business noticed these days? Today’s platform is built of people, including yourself, contacts, connections, and followers, who can amplify your message through social media and spread it to your target customers. Building your home base with personal and product traction.

Startup 104

Startup Social Media Platform Blogging 104

SoCal CTO

OCTOBER 15, 2009

Of course, I immediately gave him the whole spiel on Visible Networking and Steve was totally game to make our networking visible. I also blog at [link] and you can find me on twitter: @gilbola. But there's often a gap between what a technical group like ours is looking for and what an entrepreneur is able to define.

Los Angeles 179

Los Angeles Product Angel Startup 179

Startup Professionals Musings

SEPTEMBER 14, 2015

It’s a new age for aspiring entrepreneurs, where anyone with a dream or a hobby should be turning it into a business. Too many entrepreneurs still think plans are for investors, and investors are required to build a startup. Take advantage of social media and free websites for marketing. Both are wrong.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108