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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors. With the adoption of the Internet, digital entertainment has rocketed across the world, changing how people entertain themselves. YouTube is now the 800-pound gorilla of entertainment.

Startup 126
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95
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Fizziology Expands In The UK

socalTECH

Hollywood-based social media research company Fizziology said this morning that it has launched a new, U.K. Fizzilogy provides online social media monitoring of Facebook, Twitter, blogs, and other sites to help the media, entertainment, and sports industry track trends.

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Social Media Trend Spotting Turns $20,000 into over $2 million

Tech Zulu Event

. Recently when at Blog World I got an advance copy of “Laughing at Wall Street” by Chris Camillo. To entertain us and/or inform. Cheers to discovering a real return on using social media. He teaches how to take the risk out of being risky. Where was he when I was 18 and just starting out!?

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DreamJobbing: Melding Online And Media To Create A Platform For Dream Jobs

socalTECH

We spoke with Lisa Hennessy , one of the founders of DreamJobbing and an entertainment industry veteran, to learn more about the startup. This is an interesting combination of media and online website, can you talk about the strategy there? However, until recently, the two rarely intersected. What is DreamJobbing?

Platform 233
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Join TechZulu LIVE from New Media Expo in Las Vegas

Tech Zulu Event

It’s the New Year, and there’s no better time to get educated on all the blogging, podcasting and Web video tools to help you become an active content creator. New Media Expo is the industry’s most comprehensive new media trade show, drawing content creators from over 50 countries for three days of educational sessions.

Media 82