Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Social Media Media Marketing Social Network 104

socalTECH

DECEMBER 10, 2010

Looking to reach Southern California's high tech executives and. socalTECH.com offers up continuous coverage of Southern California's growing high. tech economy, with interview with the movers and shakers in the industry, coverage of. socalTECH.com offers up continuous coverage of Southern California's growing high.

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SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

MAY 15, 2013

Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. I found a good summary of these new expectations in a book recently published by Micah Solomon, “ High-tech, High-touch Customer Service.” You should be watching.

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Customer Custom Services High Tech 89

Xconomy

JULY 13, 2016

it’s natural for startup entrepreneurs and others immersed in the technology world—including us journalists—to wonder about the role of innovation in solving social problems. More smartphones, more social media, and more viral video will help to expose police brutality when it happens.

Social Media 40

Social Media High Tech Media Organization 40

SoCal CTO

DECEMBER 1, 2010

How To Land a Job at Google (or elsewhere) - FairSoftware's Blog , November 9, 2010 It’s been 11 years now that the obvious hit me: the best way to land a job is to do the job , not talk about it. love to find great products and services made by entrepreneurs who are trying to change the world. Give yourself a month. Keep the day job.

Technical Review 175

Technical Review Startup Product Technology 175