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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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JasonNation Becomes The LAUNCH Newsletter

socalTECH

Jason Calacanis , the CEO of Santa Monica-based Mahalo.com, told his personal email newsletter readers Friday that he has renamed the newsletter from JasonNation, to the LAUNCH Newsletter. As part of that effort, Calacanis has begun profiling startups in his newsletter, in a combined effort with a number of writers and editors.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She actually IS the prototypical entrepreneur. But Tracy did what entrepreneurs do. Sam is the managing director of Launchpad LA and we were about to pick our 2012 class of entrepreneurs. In the first 5 minutes you’ll realize that she’s a classic entrepreneur. More on that later. That may soon change.

Startup 363
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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle.

Content 146
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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Look for real problems to solve, like losing weight, staying healthy, or gaps in a popular product line. Automate to the max.