Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

APRIL 26, 2016

If you acquire 10 customers a month at $100 per customer and this scales to 100 customers at the same price you may make assumptions about 1,000 customers that don’t hold. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. He is also the author of an award-winning entrepreneurial blog infoChachkie.com.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285