Blogging Metrics Organization Technical Review 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Only one guy in the room knew – their tech lead. How many adds came through organic SEO? Here are some measurements I think about.
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.
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Startup Professionals Musings
MARCH 19, 2022
In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Maximize online referrals and positive service reviews. I still find too many service organizations that ignore or discount online reviews and satisfaction surveys.
Both Sides of the Table
JULY 16, 2013
It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! But until recently we had not made these tools available to non-technical people – namely marketers who want to control their campaigns without necessarily wanting to call in the IT team to implement tools.
Startup Professionals Musings
JULY 22, 2019
More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Implement marketing metrics based on inbound data. Update your website to make it totally customer-focused. The key is consistency.
Startup Professionals Musings
NOVEMBER 4, 2019
Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.
Startup Professionals Musings
SEPTEMBER 28, 2012
According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. What’s the problem? Experiment with social media tools.
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