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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

Metrics 150
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10 Strategies To Find That Rare Complementary Partner

Startup Professionals Musings

In fact, many of the same venues, such as industry conferences, entrepreneur forums and local business organizations are useful for both. Also start a discussion on the wealth of business blogs frequented by entrepreneurs, where you can make your interests known. Jointly define major milestones and key metrics for the startup.

Startup 99
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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

I still find too many service organizations that ignore or discount online reviews and satisfaction surveys. It pays to invest more in building remote relationships with these site owners, or spending quality time with podcasters and popular blog influencers. Make sure clients know how you manage your business.

Services 121
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

Sounds simple but in practice I promise you most organization fall into the latter trap. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Activity 164
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9 Ways to Use Pull Marketing When Push Doesn’t Work

Startup Professionals Musings

Pursue collaborations with local and national organizations and businesses who are good at inbound marketing, to pull in their customers and followers. Implement marketing metrics based on inbound data. Develop and learn from shared marketing efforts, trade-show booths, co-branding promotional products, and referral agreements.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! As it is I have been able to determine who drives the most clicks for my posts and how many page views each of those commensurate readers stick around for once on my blog. End of story. Or Likes – LIKES!

Marketing 307