article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

article thumbnail

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Owned media.

Marketing 127
article thumbnail

7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Return-On-Investment metrics are not new, but the tools are different. Attracting key stakeholders requires sensitivity.

article thumbnail

6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.

Startup 126
article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

article thumbnail

8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Building your public image and presence should start even before product development, through your website, logo, and blogging. Fundraising through online platforms and crowdfunding. Professional investors now look for startups through popular online platforms, including Gust and InvestorHunt.