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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Survey results show that more than 80% of consumers now receive advice through social networking sites prior to a product purchase. Perceived authorities guide decision making, by investing time, resources, and activity in earning a position of influence, leading to a community of loyalists who follow their recommendations.

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7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

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6 Elements of Customer Psychology Drive Buy Decisions

Startup Professionals Musings

Survey results show that more than 80% of consumers now receive advice through social networking sites prior to a product purchase. Perceived authorities guide decision making, by investing time, resources, and activity in earning a position of influence, leading to a community of loyalists who follow their recommendations.

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. The chart shows three scarce resources and their improvements over time. And while the App Internet is currently more powerful than the Mobile Internet it has fundamental flaws. This blog post lays out my case.

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7 Keys To Hard Hitting Social Media Use For Business

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time. In a classic one I read a while back, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

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7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., Attracting key stakeholders requires sensitivity.