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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search

Paid Search PPC Organization SEO

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. However, Search Engine Management (SEM) is not a “set and forget” exercise. It does not happen.

Customer

Customer Custom Advertising SEM

Startups Stick with Organic vs Paid Search Results

Pour And Stir II – Managing Your Cost Per Customer

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