article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). The display side is called pay per action (PPA) or pay per lead (PPL).

article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Julie Novack, PartySlate

socalTECH

PartySlate (www.partyslate.com)--which is backed by a slate of LA area investors--offers up a place to browse photos on events, find venues, and most importantly, planners who put those events on, so your next big event can be an unforgettable one. I'd see these wedding blogs, but I thought, there has got to be more.

article thumbnail

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

It seems like everyone has an Internet startup these days. So what are the key strategies that can improve the success odds for your online startup? Search engines like Google are still the primary method for finding information on the Internet. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Affiliates invest the up-front marketing expenses required to attract customers. It does not happen.

Customer 164
article thumbnail

Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Chris Dixon , September 12, 2010 My most useful career experience was about eight years ago when I was trying to break into the world of VC-backed startups. Why You Should Write. Your service: the game.

Startup 191